Scotsman George Sandeman has been responsible for a number of firsts in the Port trade, and in business generally. In 1805 they began to brand their barrels with the Sandeman Crow's Foot emblem, using the same method animals were branded - a hot iron. This practice was intended to guarantee quality by putting the name of Sandeman to the Ports - which were often sold by UK wine merchants with no mention of producer - but it was in fact the origin of the term 'brand', as in 'brand name'.
www.wikipedia.org
No comments:
Post a Comment